引力媒体在广告圈子里有些名气。

从2005年至今，仅四年时间，引力媒体从山东一家名不见经传的小型媒体代理公司进京至今，发展成为员工达200余人，营业收入11个亿的广告传媒集团，成长之迅猛、业绩之惊人，着实令人瞩目，成为中国广告行业并不多见的快速、持续发展的广告公司。

而在其掌舵人罗涛看来，引力媒体能取得今天的成功，仅仅缘于引力媒体是一家拥有梦想，并努力用自己的实际行动去实现梦想的公司。

罗涛和他的团队个个是有魄力的实干家，并且有着自己远大的梦想，那就是把引力媒体打造成中国的宏盟、中国的WPP，哪怕是中国的电通也好，并把关注的目光投向世界500强企业。或许有人觉得他太不切实际，或许有人认为这只是一种炒作，但作为中国广告业中的一个奋进者，罗涛的梦想和关注与当前中国广告行业的发展现状与未来有着深刻的关系。

纵观国际4A公司在中国发展的这20年，势如破竹，攻城略地，长袖善舞，控制高端广告人才，实行本土化发展策略，并利用资本优势兼并、控股国内中小型广告公司，从而更大范围的扩大自己的势力，虽然在实际行动中，也是困难重重，但其战略思想和长远眼光无疑是正确的。而反观国内本土广告公司，却还在进行着低端的无序竞争和资本的原始积累，鲜有对中国的广告行业有长远的规划，并利用资本去整合、壮大本土公司，当然更不用说跟随已走出国门的中国企业去开拓海外市场。业界某泰斗曾形象地比喻此为“中国羊与国际狼共舞”

在罗涛和他的团队看来，引力的未来发展如果只是依靠经营媒体资源或单一创意，它的路将会很窄或充满风险。以客户需求为导向的服务系统拓展及升级将是引力未来决胜市场的核心武器。我们不能控制外部因素或消除竞争，就必须从自身做起，提升企业的实力，而做到这一点，简单的说就是在夯实基础的基础上拓展核心竞争力。

2009年，引力传媒集团的发展速度持续加快，广告签约总额突破11亿元，面对公司的快速发展，公司邀请一大批高精尖管理人才加入到“引力二次创业”行列中来。

有人说：罗涛是一个最不计成本的人。他的回答是:“正是因为我不计成本的付出，才使得引力初具规模，每一个客户身上都凝结着我们的心血和真诚。而为了能给客户提供更好的服务，引力愿意花更多的钱。”

Tao Luo   Walk Between Dream and Reality

                                                                                                                                                                                          Written by Ivy

Inly Media has been known about some time in advertising. 

It cost 4 years to develop from a little known small media agency in Shandong to an advertising media group since 2005, which has more than 200 employees and the operating income is 1.1 billion yuan. The company’s rapid development and amazing performance really impressed us and now it is an outstanding advertising company with rapid and sustainable development in China.

In the sight of Tao Luo, the CEO of Inly Media, it is because of dream and try to use own practical action to fulfill the dream.

Everyone in Luo’s team is courageous doer and has their own dream, that is taking efforts to make Inly Media China’s Omnicom or China’s WPP, and focus on Fortune Global 500. Maybe someone thinks Luo is too unrealistic, maybe some people think that this is just a hype. However, as a fighter in advertising, Luo’s dream and attention are closely associated with status and future of China’s advertising.

Throughout 20 years of the development of international 4A company in China, they control premium advertising talent, implement localization strategy, and take advantage of capital to merger or take holdings of medium-sized advertising companies, thereby, expand their reach. It’s difficult in practical operation but its strategic thoughts and a long-term perspective are undoubtedly right. Unfortunately, the domestic companies still have low-end disorderly competition and primitive accumulation of capital. China’s advertising industry has rare long-term planning, uses capital to integrate, strengthen local companies, not to mention develop overseas markets. A leading authority used to have a vivid analogy: Chinese sheep dace with international wolves.

Luo and his team think that if only rely on business media resource or single idea, the future development of Inly Media will be full of risks. Expansion and upgrading of customer-driven service system is the core weapon for Inly Media to control the market. We cannot eliminate competition by controlling external factors, so we must improve the strength by ourselves. Make it simple, we should develop core competitiveness.

In 2009, Inly Media continued to develop rapidly, endorsement income was estimated at 1.1 billion yuan. In the face of rapid development, the company invited a large number of advanced management talents to join to the second venture. 

Someone says: “Luo is the only one regardless of the cost. “ Luo said: “It is because I don’t care about the cost, Inly Media took shape, and every single customer reflects our effort and sincerity. In order to provide more and better services, we are willing to pay more.”