我来自中国西部，内蒙古自治区乌海市的一个沙漠葡萄酒企业。我们用了十几年的时间，在中国内蒙古西部的大沙漠中种出了葡萄，酿出了好酒，创造了一个奇迹。我今天给大家带来的故事，就是我们在过去的十多年的真实历程。

众所周知，全世界沙漠面积约占全球陆地总面积的21％。中国沙漠化面积达到262万平方公里，占国土面积的27%，是世界上沙漠化危害严重的国家之一。因此，防沙、治沙是中国的基本国策。

我的家乡乌海市，地处乌兰布和与库布齐两大沙漠的交汇处。虽然干旱少雨。这里地处北纬39°，是国际酿酒葡萄生长带，这里的葡萄非常有名。2001年，我的大哥撖生平为了发挥这里的葡萄优势，扶持当地的葡萄种植，他倾其所有，建立葡萄酒厂，开启了他的葡萄酒事业梦想。经过几年的拼搏，他认准沙漠葡萄种植的方向，奠定了事业的基础。可由于积劳成疾，他于2004英年早逝，倒在了葡萄酒事业的征途上。

我放下自己的产业，继承大哥的沙漠葡萄梦，并把公司和产品用他的名字命名，这就是“汉森”的由来，并从2005年开始我们加大投入，在沙漠中种植酿酒葡萄。

乌海的沙漠气候风多雨少，植被稀疏。我们开始了“植树造林·防风固沙”营造小环境；“种植牧草·保护葡萄幼苗”改善微环境；“滴灌加有机肥”培育有机葡萄。经过一次次的失败之后，我们终于形成了自己的种植模式，在沙漠中建成了一片片郁郁葱葱的葡萄园，并建成了中国西部第一座沙漠有机酒庄。

我们汉森的绿色产业模式是：“立足乌海葡萄产区、以沙草产业模式开辟葡萄种植基地，将传统的、被动的和输血式的“防沙、治沙”，转变为主动的、造血式的用沙、利沙。我们的努力不仅让沙漠变成了绿洲，还让沙漠葡萄园产生优质的葡萄。有了好的沙漠有机葡萄，加上我们的一流团队、国际化生产工艺和最好的酿酒车间，我们在中国西部的沙漠中建起了一流的葡萄酒生产基地。

我们的事业连着整个世界。因为我们让每一位品尝到汉森沙漠葡萄酒的朋友们，摄入的不仅仅是健康与品味，更有着他们的社会责任和造福地球的情怀在里边。这就是我们汉森人始终追求的终极理念——我们通过对沙漠的付出、对环境的付出、对消费者奉献，形成了一个产业与社会的良性互动，从而会带动整个社会关注大自然，激发整个世界认同健康可持续的发展模式，在满足人类物质需求的同时，兼顾生态建设，放眼人类未来，共同建设一个美丽的星球。

Brewing the Wine of Life in Desert

                                                                                                             Written by Han Jianping, the CEO of Inner Mongolia Hansen Winery Co., Ltd.  

I’m from the west of China, a desert winery of Wuhai, Inner Mongolia Autonomous Region. We spent more then years to grow grapes and produce outstanding wines, we made a miracle. And the stories I will tell you today is our real history in the past ten years.

As everyone knows, the world desert area accounts for about 21% of the total land area. China’s desertification area reaches 262 square kilometers, accounting for 27% of the national territorial area and it is one of most serious desertification countries in the world. Therefore, sand prevention is one of China’s basic national policies.

My hometown Wuhai, 39 degrees north latitude, is located in the intersection of Ulan Buh Desert and Kubuqi desert.,which is a famous place for wine grapes. In 2001, in order to take advantage of the grapes here and support local grape planting, my eldest brother Han shengping gave everything to establish the wineries and started his wine dream.

After years of struggle, he looked for the direction of the grape planting in desert and laid a business foundation. But unfortunately, he broke down and died in 2004 because of overwork.

I abandoned my own business to continue my brother’s career, named our company and every single production after my dear brother. This is the origin of  “hansen” . We began to increase our investment in 2005 and planted wine grapes in the desert.

The weather in Wuhai is very awful, the vegetation is sparse. So we implemented afforestation, wind reducing and sand fixation, improved the microenvironment, cultivated organic grapes. After the failures again and again, we finally formed our own planting pattern completed pieces of lush vineyards in desert and built the first desert organic winery in western China.

The hansen green industry pattern is: based on the wine-producing regions, set up new production bases in the mode of sand and grass industry. Our efforts not only make the desert become the oasis, but also produce superior grapes. Good desert organic grapes, our first-class team, international productive technology and the best brewing workshop, we have set up the first-class wine production base in the desert of western China. 

Our enterprise connects the whole world because we provide not only the health and taste but also the social responsibility and feelings of benefiting our planet. This is what we always pursuit. Through the pay to the environment and desert, through the dedication to consumers, we have formed a benign interaction between industry and society, which will drive the whole society pay close attention to the nature, inspire the entire world to accept the health sustainable development mode. Meet human material needs and pay attention to the ecological construction at the same time, look to the future of mankind and build a beautiful planet together.（内蒙古汉森酒业集团董事长 撖建平  ）